Leo Burnett Business’ new “It’s Your Space” integrated marketing campaign is the agency’s first work for Avis Car Rental. The campaign aims to redefine and elevate the role of the rental car within corporate travelers’ busy lives and centers on the ways business professionals use the space inside the rental vehicle to be productive and recharge when traveling.
“Rock Out” features a business professional practicing his upcoming presentation by singing the words out loud while he’s driving to the meeting.
Client/Ad or Campaign: “It’s Your Space”
Agency: Leo Burnett Business
SVP, Creative Director: Gene Campanelli
VP, Creative Director: Peter Powell
Associate Creative Directors: Will Rushford and Venkat Patla
VP, Executive Producer: Jeremy Fox
Producer: Lisa Goore
Production Company: Harvest Films
Director: Baker Smith
VFX/SPX: Peter Amante (Spotwelders)
Editor: Dick Gordon
Music Company: Big Foote
Director of Photography: Chris Soos